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This image was created to promote a new colour of Converse. I created the set – which is actually upside down. The Converse shoe is hung between the ‘floorboards’ while the skirting board is stuck to the top of the white background. Once I was happy with the set and lighting, I carefully shot it so it would look like a natural angle – as the final image would need to be flipped 180 degrees, as shown.

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