Many of my images are used for communicating with customers directly in print and online. Contact with customers online is a much cheaper and more flexible way, when compared to the cost of print and mail. I produce two weekly emails for Walktall featuring new product imagery I have created. These emails are then sent out to a mailing list of around 40k and promoted across social media. Here you can see a croppped version of the full email which was used across social media.
I design the emails to complement the imagery I shoot for them. Customers like to see a little bit of creativity in these communications, this is one of my 'go to' styles which, both help the customer see much more of the footwear (including the sole) it also brings the shoes to life and adds a little fun to the email. This is also complemented with the slightly rounded font in the header, bright colours and wiggly worms to complete the look. Over time, I've refined this technique in the studio so that it takes very little time to get a shot like this and onto the artwork.
I like to get as creative as possible, but I must maintain a high level of attention to detail. If you get too lost in the creative process, you may lose sight of what your main goal is, which is to produce imagery that shows off the product in the best possible light, with an accurate representation of the product in real life.